Privacy Policy

What we collect, what we do with it, and what we will never do with it. Written to be read, not skimmed.

Effective date: September 26, 2026. This version replaces the policies dated April 22, 2026 and October 12, 2024.

This Privacy Policy describes how Philadelphia Psychometric Matching LLC ("PhillyMatch," "we," "us," or "our") collects, uses, and shares personal information when you use our website at phillymatch.org and our mobile application (together, the "Service"). By using the Service you agree to the practices described here.

The short version. We collect what we need to run a dating service: your account details, your profile, your questionnaire answers, your messages, and basic technical data. We use your questionnaire answers to compute similarity scores and for nothing else. We do not sell personal information, we do not show advertising, and you can delete your account and your data at any time.

1. Information we collect

1.1 Information you give us

  • Account information: first and last name, username, email address, mobile number, date of birth, gender, and password (stored only in hashed form).
  • Profile information: photos, a short bio, interests and lifestyle details, who you are looking for, and your location (city or approximate area).
  • Questionnaire answers: your responses to the PhillyMatch questionnaire.
  • Communications: messages, images, and other content you exchange with other members, and anything you send us when you contact support or report another member.
  • Identity verification (optional): if you choose to verify your identity, the verification is performed by an independent provider (currently Didit). Your ID document and selfie are submitted to that provider, not uploaded to PhillyMatch. We receive and store the verification result, a session identifier, and limited audit information.
  • Payment information: purchases are processed by third-party payment processors (our web payment processor for purchases made on the website, and Google Play Billing for purchases made in the Android app). We receive confirmation of the purchase; we do not see or store your full card number.

1.2 Information collected automatically

  • Usage data: pages and profiles viewed, features used, likes, and timestamps of your activity, including when you were last active.
  • Device and log data: IP address, browser or device type, operating system, and diagnostic information such as crash reports.
  • Location: approximate location derived from your IP address, or more precise location if you grant the mobile app permission. Location is used to show you members near you and to filter by distance.
  • Cookies: we use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the Service is used. We do not use advertising cookies.

2. How we use information

  • To create and manage your account and provide the Service.
  • To compute similarity scores between members and rank the profiles you see. Your questionnaire answers are used for this purpose and no other.
  • To deliver messages and notifications between members, and to send you service emails (for example, a verification email, a password reset, or a notice of unread messages, which you can turn off).
  • To process purchases of credits and paid features.
  • To keep the community safe: detecting fake or abusive accounts, investigating reports, and enforcing our Terms of Service.
  • To understand how the Service is used, fix problems, and improve it.
  • To comply with legal obligations.

3. What other members can see

  • Your profile (photos, username, age, approximate location, bio, and interests) is visible to other signed-in members. Your last name, email address, and exact date of birth are not shown on your public profile. Whether your mobile number is visible depends on the site settings and your privacy choices.
  • Other members can see your similarity score with them and, unless you turn it off, how you answered the questionnaire. You can hide your answers at any time in your profile settings; hidden answers are still used to compute similarity scores.
  • Members can see whether you are online or when you were last active, that you viewed their profile, and, depending on their membership level, whether you have liked them.
  • If you verify your identity, a "verified" badge appears on your profile.

4. How we share information

We do not sell personal information, and we do not share it with advertisers or data brokers. We share information only in these circumstances:

  • With other members, as described in Section 3.
  • With service providers that help us run the Service and that are bound to use the information only for that purpose: our hosting provider; Didit (identity verification); our payment processors (see Section 1.1); Pusher (real-time messaging); Agora (voice and video calls, where offered); Giphy (GIF search in messages, where enabled); and email delivery providers.
  • For legal reasons: when required by law, subpoena, or court order, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of PhillyMatch, our members, or the public, including to investigate fraud or abuse.
  • In a business transfer: if PhillyMatch is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction; this policy would continue to apply to it.

5. How long we keep information

We keep your information for as long as your account is active. When you delete your account, we delete or anonymize your profile, photos, questionnaire answers, and messages from our active systems within 30 days, except where we must keep certain records for legal, accounting, security, or fraud-prevention reasons, and except for copies that may persist in routine backups for a limited period. Messages you sent to other members may remain visible to them. Identity-verification records are kept only as long as needed to evidence that verification took place.

6. Your choices and rights

  • Access and correction: you can view and edit your profile, questionnaire answers, and account details at any time from your account.
  • Visibility: you can hide your questionnaire answers from other members, block individual members, and control what appears in your profile.
  • Notifications: you can turn off email notifications in your notification settings.
  • Location: you can revoke the mobile app's location permission in your device settings.
  • Deletion: you can delete your account and associated data from your account settings, or by emailing us. We may ask you to confirm your identity first.
  • To exercise any of these rights, or to ask a question about your data, email tyler@phillymatch.org.

7. Security

We use reasonable technical and organizational measures to protect personal information, including encrypted connections (HTTPS), hashed passwords, and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please use a strong, unique password and tell us right away if you suspect your account has been accessed without your permission.

8. Children

The Service is for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If we learn that a minor has created an account, we will delete it and the associated information promptly. See our Child Safety Standards.

9. Where the Service is offered

PhillyMatch is operated from Pennsylvania and is intended for adults located in the United States, particularly the Northeast. Our servers are located in the United States. The Service is not directed to residents of the European Union, the United Kingdom, or the State of California, and we do not knowingly offer it to them; if you are located in one of those places, please do not use the Service. If you use the Service from outside the United States, your information will be transferred to and processed in the United States.

10. Third-party links

The Service may contain links to other websites and services. We are not responsible for their privacy practices, and we encourage you to read their policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. If a change is material, we will notify you by email or through the Service before it takes effect, and we will update the effective date at the top of this page.

12. Contact us